Professional turnkey solutions, complete with exceptional service.

From an international stadium tour, to an academy award level private event, to a general session, we’ve got you covered. Sound Image Productions passion is building and sustaining long lasting partnerships both in our community and worldwide.  Our team of talented and award winning veterans come from every corner of the professional production industry, be it events, festivals, lighting, sound or video.






Dave Shadoan
Sound Image

One of the titans of the industry, Sound Image was founded in 1971, and Dave Shadoan became owner in 1980. Dave Shadoan is widely regarded as the patriarch of the audio reinforcement industry, and has been providing audio support for over five decades to a who’s-who of artists; including Jimmy Buffett, Neil Diamond, Toby Keith, Sia, Boz Skaggs, and many others. Besides being a legendary engineer and systems provider, Dave’s organizations are credited with many breakthroughs in entertainment technology, including several patents that changed the worldwide direction of loudspeaker design and system implementation. The most important thing to Sound Image is not just the vast equipment resources or resume, it is a belief in people and the importance of relationships, from top to bottom. As Dave says: “In the long run it comes down to trust. People hire Sound Image because they trust our staff. Our job is to make sure artists are able to perform the best they can, whether it’s for an audience of 20,000, 2,000, or 200 people. And we’re only as good as our last show.”

San Francisco Bay Area

George Edwards
General Manager
M: [760] 215 0472

George Edwards brings well over three decades of industry experience, with a strong background in touring, production management, and business development.

George’s interminable drive spearheaded this northern California full-service operation after a long career as one of the industry’s top professionals. 

He cut his teeth working with legends like Black Flag, Social Distortion, Huey Lewis, Journey, Santana, David Bowie, and Motley Crew to name a few.

His stints with, ShowCO, R&R Sound, Morpheus, and as Sound on Stage’s General Manager for a decade are legendary. and all those experiences has brought him to yet another chapter in his professional career.

In 2009, George founded Delicate Productions / San Francisco, where he took the position of GM for seven years. During that time, the company earned a reputation as a top technical production provider resulting in several industry awards.

Now this California native is coming full circle with a new approach, a true Bay Area 360-degree turnkey solution.


Morgan Pitman
Director of Production | Business Development
M: [415] 999 7603

Morgan is an accomplished live event triple threat with a proven track record.

He has been passionately involved in live event production and staging for over three decades for some of the industry’s biggest promoters, at some of the most legendary venues, and in some of the most challenging environments.

His philosophy is “if the client & artist are happy; it translates to the audience; if the audience is happy; it transcends into an experience.”

Morgan has taken all that he has learned from his beginnings in the house of Bill Graham, to the concert halls of Live Nation and is bringing all that experience and knowledge to Sound Image Productions.